| 网络外部性、市场进入与企业产品兼容性策略选择 |
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| 引用本文： | 吉宏伟,孙武军,陈忠.网络外部性、市场进入与企业产品兼容性策略选择[J].系统工程,2007,25(1):66-71. |
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| 作者姓名： | 吉宏伟 孙武军 陈忠 |
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| 作者单位： | 1. 电子科技大学,管理学院,四川,成都,610054
2. 南京大学,商学院,江苏,南京,210093 |
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| 基金项目： | 中国博士后科学基金;国家自然科学基金 |
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| 摘 要： | 网络外部性和兼容性是网络经济最为显著的两个特征,深刻影响了网络环境下企业的各种竞争行为。在具有网络外部性特征的产业中,企业产品的兼容性已不再是纯粹的技术层面的问题,而是关乎企业竞争成败的竞争战略问题。文章构建了一个三阶段博弈模型研究了面对潜在竞争企业的进入威胁时,在位企业之间的兼容性决策问题。研究结果表明,在位企业之间的兼容性偏好以及进入企业对进入兼容性市场还是进入非兼容性市场都取决于网络外部性强度的大小和潜在进入企业的市场进入成本的大小。本文结论在一定程度上为现实中的企业兼容性竞争行为提供了理论支持和实践指导。
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| 关 键 词： | 网络外部性 市场进入 兼容性策略 进入企业 在位企业 |
| 文章编号： | 1001-4098（2007）01-0066-06 |
| 修稿时间： | 2006-10-23 |
Network Externalities,Entry and Choices of Compatibility Strategies of Firms |
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| JI hong-wei,SUN Wu-jun,CHEN Zhong.Network Externalities,Entry and Choices of Compatibility Strategies of Firms[J].Systems Engineering,2007,25(1):66-71. |
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| Authors: | JI hong-wei SUN Wu-jun CHEN Zhong |
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| Institution: | 1. School of Management, University of Electronic Science and Technology of China,Chengdu 610094,China; 2. School of Business,Nanjing University,Nanjing 210093,China |
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| Abstract: | Network externality and compatibility are the most significant features of network economy.Furthermore,compatibility between products supplied by different firms is the important feature of network economics and turns out to be a strategic issue in industries exhibiting network externalities.In this paper we study incumbent firms' compatibility strategies when market entry of competitive firm may occur by using a three-stage game theory model with network externalities.The results show that the compatibility strategies of incumbents and the entry of competitive firm strongly depend on the strength degree of network externalities and the entry fixed cost. |
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| Keywords: | Network Externalities Market Entry Compatibility Strategy Entry Firm Incumbent Firm |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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