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商业银行核心竞争力综合评价研究
引用本文:马长有.商业银行核心竞争力综合评价研究[J].西南民族学院学报(自然科学版),2003,29(6):775-778.
作者姓名:马长有
作者单位:四川大学经济学院国家开发银行成都分行 成都
摘    要:商业银行核心竞争力是我国加入WTO后,商业银行面对激烈的市场竞争并立足市场成为胜者的基本保障.首先对核心竞争力的概念、特征以及如何理解商业银行核心竞争力作了简要阐述,然后提出我国商业银行核心竞争力综合评价指标体系,并运用模糊综合评判方法建立商业银行核心竞争力的一个综合评价模型.

关 键 词:商业银行  核心竞争力  模糊综合评价
文章编号:1003-2843(2003)06-0775-04
修稿时间:2003年1月10日

A study of synthetical estimate of commercial banks' core-competitiveness
MA Chang-you.A study of synthetical estimate of commercial banks'''' core-competitiveness[J].Journal of Southwest Nationalities College(Natural Science Edition),2003,29(6):775-778.
Authors:MA Chang-you
Abstract:Facing the active market competition the core-competitiveness of commercial banks fundamentally guarantee commercial banks to keep their footing in the market and keep winning after China entering WTO. This article simply sets forth what the core-competitiveness is, what its characters are and how to comprehend commercial banks' core-competitiveness in the beginning. And it proposes synthetic estimate index system of China's commercial banks' core-competitiveness, what's more, this article builds up a synthetic estimate model of commercial banks' core-competitiveness by mens of fuzzy synthetic estimate method.
Keywords:commercial bank  core-competitiveness  fuzzy synthetical estimate
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