| 产品整体包装解决方案策划(设计)的目标、原则及方法 |
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| 引用本文： | 戴宏民, 戴佩华,.产品整体包装解决方案策划(设计)的目标、原则及方法[J].重庆工商大学学报(自然科学版),2010,27(1):80-84. |
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| 作者姓名： | 戴宏民 戴佩华 |
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| 作者单位： | 重庆工商大学,重庆,400067 |
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| 基金项目： | 中包科技[2008]114科技基金 |
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| 摘 要： | 整体包装解决方案是整合营销理念和供应链管理在包装行业中的应用,也是市场经济全球化竞争的必然;基于对整体包装解决方案内涵的分析,提出策划(设计)整体包装解决方案的双目标、三原则和五步法。
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| 关 键 词： | 整体包装解决方案 设计 目标 原则 方法 |
Objective,principle and methods for holistic product package solution plan design |
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| DAI Hong-min,DAI Pei-hua.Objective,principle and methods for holistic product package solution plan design[J].Journal of Chongqing Technology and Business University:Natural Science Edition,2010,27(1):80-84. |
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| Authors: | DAI Hong-min DAI Pei-hua |
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| Institution: | DAI Hong-min,DAI Pei-hua(Chongqing Technology , Business University,Chongqing 400067,China) |
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| Abstract: | Holistic package solution plan is the application of integrative marketing idea and supply-chain management in package industry,and is also the necessity of global competition of market economy.Based on the analysis of the connotation of holistic package solution plan,this paper puts forward double objectives,three principles and five methods for designing holistic package solution plan. |
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| Keywords: | holistic package solution plan design objective principle method |
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