| 浅谈广播电视报的宣传策划 |
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| 引用本文： | 陈小梅.浅谈广播电视报的宣传策划[J].韶关学院学报,2001,22(7):151-154. |
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| 作者姓名： | 陈小梅 |
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| 作者单位： | 韶关广播电视周报, |
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| 摘 要： | 真实性是新闻的基本要素,任何制造的新闻都是不真实的。新闻策划符合新闻真实性原则,因为“制造”和“策划”有着本质的区别。新闻策划是新闻工作在新闻业务中对已经发生、正在发生或即将发生的具有重大意义的新闻事实进行有创意的谋划和设计。在各行各业飞速发展的今天,策划更显得其重要性。
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| 关 键 词： | 大众传媒 新闻学宣传 策划 广播电视报 新闻媒介定位 战略性新闻报道 节目策划 |
| 文章编号： | 1007-5348(2001)07-0151-04 |
| 修稿时间： | 2001年5月20日 |
On the Scheme of Publicity for the Broadcasting and TV Weekly |
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| CHEN Xiao,mei.On the Scheme of Publicity for the Broadcasting and TV Weekly[J].Journal of Shaoguan University(Social Science Edition),2001,22(7):151-154. |
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| Authors: | CHEN Xiao mei |
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| Abstract: | Authenticity is a fundamental element of news. The made up news cannot be true, but the scheme of news accords with the principle of the authenticity of news because there is essential difference between "make up" and "scheme". The scheme of news is a kind of premeditated planning and design by the journalists to the magnificent news facts which happened, are happening and will happen, and it appears more and more important in this fast changing world. |
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| Keywords: | popular media journalism scheme |
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