商品包装的造型与色彩设计

我国加入世界贸易组织以后，大量的商品要进入国际市场，直接面对激烈的国际竞争。企业要想在竞争中立于不败之地，就必须重视商品的包装，做到商品的包装特点鲜明化。一是包装造型要符合产品的需要，体现悠久的历史文化或地方特色等；二是包装色彩要具有鲜明的特点，快速传递给人们所需要的信息并使人们迅速建立起对产品的深刻印象，以获得对产品的认同。

On the Packaging and Color Design of Commodities

In order to remain invincible in the competition, enterprises must attach importance to the packaging of commodities and make the packaging distinctive. First, the packaging modeling of products should meet the needs of historical, cultural or local characteristics. Second, the packaging color must have distinctive features, rapidly delivering the information people need, establishing people＇s impression on the products, so as to get the recognition of the products.