公共艺术介入新农村文化建设的策略探析

公共艺术介入新农村文化建设，能够有效唤起乡村记忆，实现乡村文化复兴。公共艺术介入新农村文化建设是一个循序渐进的柔性过程，目前仍面临忽视村民主体性地位，缺乏地域特色和长远规划，缺少联动合作机制，与乡村文化产业联系不紧密等问题，致使乡村文化产业项目难以持续发展。当代新农村公共艺术建设应将过去改造与被改造的关系转换成为以满足村民诉求为主体的沟通对话方式，充分了解和融入、大力继承和发展乡村文化，注重环保实用，拓宽合作方式，优化资源配置，促进公共艺术与乡村文化产业的联动发展，实现新农村文化的复兴和自主的、可持续的发展。

Strategy for Public Art Becoming Part of the New Rural Culture

The involvement of public art in the construction of new rural culture can effectively evoke rural memories and realize the revival of rural culture.It is a gradual and flexible process.At present,rural cultural industry projects find it difficult to sustain development for lack of subjectivity of rural citizens,local regional characteristics and long term planning,interconnected cooperation,and close ties with rural cultural industries.The contemporary new rural public art construction should replace the past transforming villagers style with a new one of communication and dialogue that focuses on meeting the demands of the villagers,fully understand,integrate,inherit and develop rural culture in an environment friendly and feasible way,promote cooperation,resources optimization,and the interconnected development of new rural public art and rural cultural industry,so as to realize the independent and sustainable development of new rural culture for its rejuvenation.