| 手机媒体核心竞争力初探 |
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| 引用本文： | 吴鹏. 手机媒体核心竞争力初探[J]. 科技情报开发与经济, 2008, 18(30): 114-116 |
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| 作者姓名： | 吴鹏 |
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| 作者单位： | 武汉理工大学新闻传播系,湖北武汉,430070 |
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| 摘 要： | 阐述了手机媒体的特征,结合学界核心竞争力的概念,通过SWOT分析,论述了手机媒体核心竞争力的要素、概念,提出了提升手机媒体核心竞争力的建议。
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| 关 键 词： | 手机媒体 核心竞争力 SWOT分析 |
Discussion on the Core Competitiveness of the Handset Media |
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| WU Peng. Discussion on the Core Competitiveness of the Handset Media[J]. Sci-Tech Information Development & Economy, 2008, 18(30): 114-116 |
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| Authors: | WU Peng |
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| Abstract: | This paper expounds the features of the handset media, and connecting with the concept of the core competitiveness of the academic community, and through the SWOT analysis, discusses the factors and concepts of the core competitiveness of the headset media, and puts forward some suggestions on strengthening the core competitiveness of the headset media. |
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| Keywords: | handset media core competitiveness SWOT analysis |
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