可变促销努力下的动态供应链收益共享契约

运用委托代理理论,研究在销售期中销售商促销努力可变情况下的供应链的契约协调问题,主要考察了收益共享契约的可协调性,研究表明,只要双方商定的收益共享契约满足获得多少比例的收益就承担多少比例的促销成本这样的公平特征,则该契约在整个销售期中,无论实际面临的销售情况是怎样的,都能实现供应链协调,使销售商总保持最优的促销努力水平.

Dynamic supply chain revenue sharing contract under mutable promotion efforts

According to the principal-agent theory,this paper studies the contract coordination problem of supply chains under the variable sales promotion efforts,and investigates essentially the coordination of the revenue-sharing contract.It is found that when the revenue-sharing contract with the fair features that the proportion of the total profit they get is equal to the proportion of the total promotional costs they bear,then the contract throughout the sales period,no matter what the actual sales situation is,can achieve supply chain coordination,and the seller always maintain the best promotional efforts.