| 电视新闻栏目品牌化问题浅析 |
| |
| 引用本文： | 常卫东,李成榕.电视新闻栏目品牌化问题浅析[J].科学之友,2007(7):153-154. |
| |
| 作者姓名： | 常卫东 李成榕 |
| |
| 作者单位： | 太原电视台,山西太原030024 |
| |
| 摘 要： | 对于电视台而言，品牌意识作为一种经营管理思想，贯穿在方方面面，文章从立台之本——电视新闻栏目入手，浅谈新闻栏目品牌的形成原因和如何打造新闻栏目品牌。
|
| 关 键 词： | 电视 新闻栏目 品牌化 |
| 文章编号： | 1000-8136（2007）07-0153-02 |
On the TV News Program Brandization |
| |
| Chang Weidong, Li Chengrong.On the TV News Program Brandization[J].Friend of Science Amateurs,2007(7):153-154. |
| |
| Authors: | Chang Weidong Li Chengrong |
| |
| Abstract: | The brand sense is a kind of management and administration idea and it runs through every side of the TV program, Starting with the base of TV station -- the program of sending official communication, this paper discusses the reasons why news program comes into being and how to develop new program brand . |
| |
| Keywords: | TV news program brandization |
| 本文献已被 CNKI 维普 等数据库收录！ |
