非物质文化遗产在大众传播中的问题

由于非物质文化遗产本身的特点和大众传媒本身的目的和经验等原因,大众传媒在宣传非物质文化遗产的过程中还存在一些不能尽如人意的地方,猎奇化、配角化、他者化、碎片化和程式化等都不同程度地存在.这使很多本来因为现代化、全球化影响而生存困难的非物质文化遗产的保护和发展越发困难.大众传媒应该担负起传播社会文化的责任,对非物质文化遗产的传播采取客观、全面、系统、生动的方式才能取得良好的传播效果.

A Study on the Mass Communication of the Intangible Cultural Heritage

Due to the characteristics of the intangible cultural heritage and the purpose and the lack of experience of the mass media, intangible cultural heritage promoted by the mass media is still not satisfactory, such as seeking novelty, being off-center and othering, being fragmented and stylized. All of these make the protection and development of the intangible cultural heritage more difficult. The mass media should take the responsibility of spreading the social culture. The mass media should be more objective, comprehensive, systematic and vivid in covering the intangible cultural heritage.