| 烟草工业企业如何做好品牌培育 |
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| 引用本文： | 林洁.烟草工业企业如何做好品牌培育[J].中国西部科技,2011,10(24):70-71,67. |
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| 作者姓名： | 林洁 |
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| 作者单位： | 河北中烟工业公司技术中心,河北石家庄,050051 |
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| 摘 要： | 本文针对目前我国烟草行业卷烟品牌培育现状,分析了卷烟品牌培育存在的问题,并根据河北中烟目前品牌现状,提出了工业企业品牌培育策略。
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| 关 键 词： | 卷烟 品牌 培育 |
Discussion on the Development of Brand for Tobacco Enterprises |
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| LIN Jie.Discussion on the Development of Brand for Tobacco Enterprises[J].Science and Technology of West China,2011,10(24):70-71,67. |
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| Authors: | LIN Jie |
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| Institution: | LIN Jie(Technology Center of China Tobacco Hebei Industrial Corporation,Shijiazhuang,Hebei 050051) |
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| Abstract: | Based on the current status of the brand development of China tobacco industry,the problems were analyzed.The brand development strategy for enterprises was proposed according to the current brand status of Hebei Tobacco industry. |
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| Keywords: | Tobacco Brand Cultivation |
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