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| 服装品牌形象琐谈 | |
| 引用本文： | 胡玲. 服装品牌形象琐谈[J]. 科技情报开发与经济, 2008, 18(20): 110-112 |
| 作者姓名： | 胡玲 |
| 作者单位： | 深圳职业技术学院艺术学院,广东深圳,518021 |
| 摘 要： | 阐述了服装品牌形象的构成要素,探讨了创建服装品牌形象常见的问题,指出要注重服装品牌内在形象的塑造,而深厚的文化底蕴是品牌服装不可或缺的精神依托。 |
| 关 键 词： | 服装品牌形象 产品形象 品牌文化 |
Talking about the Brand Identity of the Garment |
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| HU Ling. Talking about the Brand Identity of the Garment[J]. Sci-Tech Information Development & Economy, 2008, 18(20): 110-112 | |
| Authors: | HU Ling |
| Abstract: | This paper expounds the components of the brand identity of the garment, probes into some problems commonly existing in the creation of the brand identity of the garment, and points out that we should pay attention to the moulding of the brand identity of the garment and the profound cultural foundation is the essential spiritual support of the brand garment. |
| Keywords: | brand identity of garment product identity brand culture |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |