| 新产品开发经济效益的评价 |
| |
| 引用本文： | 夏飞,赵朝智.新产品开发经济效益的评价[J].系统工程,2006,24(11):98-101. |
| |
| 作者姓名： | 夏飞 赵朝智 |
| |
| 作者单位： | 1. 湖南商学院,湖南,长沙,410205
2. 湖南大学,统计学院,湖南,长沙,410083 |
| |
| 摘 要： | 综合运用层次分析法和模糊综合评价法（多层次模糊综合评价法）对新产品开发经济效益进行研究．并使评价结果定量化。结合某种新产品开发的实际，对其经济效益评价指标体系进行实例分析．结果充分证明了此方法的可行性和正确性。有助于决策者正确地决定新产品开发的继续或中止。
|
| 关 键 词： | 新产品开发经济效益 层次分析法 模糊综合评价 |
| 文章编号： | 1001-4098（2006）11-0098-04 |
| 收稿时间： | 2006-09-11 |
| 修稿时间： | 2006-09-11 |
Evaluation of New Product Profit |
| |
| XIA Fei,ZHAO Chao-zhi.Evaluation of New Product Profit[J].Systems Engineering,2006,24(11):98-101. |
| |
| Authors: | XIA Fei ZHAO Chao-zhi |
| |
| Institution: | 1, Hunan Business College,Changsha 410000,China; 2. Hunan University,Changsha 410083,China |
| |
| Abstract: | The paper analysis the main factors of the new product profit with the help of the AHP and fuzzy comprehensive evaluation,and it presents the evaluation results with digital values after researching one company's new product development.The results show the availability and validity of this method,which can help the leaders of companies to evaluate the persistence or stop new product development. |
| |
| Keywords: | New Product Profit AHP Fuzzy Comprehensive Evaluation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
