快速工业化背景下旅游强县旅游业发展再定位研究——以福建省漳浦县为例

基于建设海峡西岸经济区和ECFA等政策机遇,依托大型石化项目和闽台特色项目合作的快速工业化,推进漳浦县国民经济迅速发展和产业结构转型升级,也给旅游业发展带来了政策、资金、基础设施完善和发展等机遇及旅游环境质量下降的潜在风险."十二五"期间,漳浦县快速工业化同时,应进一步明确旅游业在第三产业的支柱作用,充分发挥旅游业在漳浦县产业转型升级的重要作用,树立起旅游业在漳浦县生态文明建设中绿色产业形象.在重点发展第二产业的同时,重视旅游业的发展,可适时引入美国国家公园国家海岸理念,依托漳州滨海火山国家地质公园,整合滨海自然和人文旅游资源,建立国家火山海岸品牌形象,推进福建省旅游名县建设,争创中国优秀旅游强县,打造海西重要旅游目的地.

Re-positioning the Development of County Tourism in the Context of Rapid Industrialization ——The Case of Zhangpu County in Fujian Province

Not only based on the policy opportunities,such as the construction of economic zone of the west coast of Taiwan strait and the ECFA,but also relyed on large petrochemical projects and characteristics of agricultural cooperation between Fujian and Taiwan,the rapid industrialization of Zhangpu county promotes the development of the national economy and industrial restructuring and upgrading rapidly,and brings development policy,funding,infrastructure improvement,development opportunities and downside risks of the quality of tourism environment to the tourism.In "Twelve Five" period,the government of Zhangpu county should further clarify the role of tourism industry in the third pillar of the industry,give tourism industry full play in the transformation and upgrading of Zhangpu industry,and establish tourism with the image of the green industry in Zhangpu county ecological civilization construction.Therefore,the government of Zhangpu county must pay more attention to the development of tourism when they focus on the development of secondary industries.Maybe it is the time to introduce the concept of the U.S.National Park National Seashore,relying on the Zhangzhou Coastal Volcano National Geological Park,integrate coastal natural and cultural tourism resources,and establish a national brand image of the volcanic coast to promote tourism county building,strive for China’s Excellent Tourist county,create important tourist destination of economic zone of the west coast of Taiwan strait in the future.