| 交叉表在市场调查中的应用 |
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| 引用本文： | 刘培云,贾兴林,杜鸿明,张艳,杨晋浩.交叉表在市场调查中的应用[J].成都大学学报(自然科学版),2010,29(4):311-314. |
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| 作者姓名： | 刘培云 贾兴林 杜鸿明 张艳 杨晋浩 |
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| 作者单位： | 成都大学信息科学与技术学院,四川,成都,610106;成都大学信息科学与技术学院,四川,成都,610106;成都大学信息科学与技术学院,四川,成都,610106;成都大学信息科学与技术学院,四川,成都,610106;成都大学信息科学与技术学院,四川,成都,610106 |
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| 摘 要： | 针对市场调查收集的分类数据以实现客户定位和交叉销售为目标,以交叉表分析为基础,利用信息论和关联规则分析中的相关理论设计了一套集数据关联性分析和业务规则提取于一体的数据分析方案.并利用该方案完成了从一个实际调查数据中提取有价值业务规则的案例.
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| 关 键 词： | 交叉销售 客户定位 交叉表 信息增益 兴趣度 关联规则 |
Application of Crosstab to Market Research |
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| LIU Peiyun,JIA Xinglin,DU Hongming,ZHANG Yan,YANG Jinhao.Application of Crosstab to Market Research[J].Journal of Chengdu University (Natural Science),2010,29(4):311-314. |
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| Authors: | LIU Peiyun JIA Xinglin DU Hongming ZHANG Yan YANG Jinhao |
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| Institution: | (School of Information Science and Technology,Chengdu University,Chengdu 610106,China |
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| Abstract: | To achieve customer position and interselling,based on the classified data collected from market investigation,analysis of crosstab was taken as the groundwork.Relative theories about information theory and association rules algorithm were utilized to design a set of data analysis scheme which integrates data association rules algorithm and business rule acquisition.Then scheme was used to extract valuable business ruless from a set of actually investigated data. |
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| Keywords: | interselling customer position crosstab information gain interest association rules |
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