英汉广告语言偏离现象对比研究

本文以零度偏离为理论研究基础，以大连品牌的广告语和英语国家的广告语为研究语料，对比分析大连品牌的广告语与英语国家广告语在语音、词汇、语法、语义方面的语言偏离现象，找出它们在语言偏离方面的相似点和差异点，旨在使大连品牌的广告语做的更好。文中同时给出一些相应的建议。

Linguistic Deviation of Chinese and English Advertisements

Taking zero level and deviation as its theoretical basis and advertisements of Dalian’s famous brands and English-speaking countries as its data, this paper dwells on linguistic deviation of Chinese and English advertisements from the perspectives of phonological deviation, lexical deviation, grammatical deviation and semantic deviation, and finds out similarities and differences between them, aiming to further improve the advertisements of Dalian’s famous brands. Suggestions are also offered in the paper.