| 浅谈中国酒店在经营过程中的情感营销 |
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| 引用本文： | 李蕊霞.浅谈中国酒店在经营过程中的情感营销[J].科技情报开发与经济,2009,19(18):129-130. |
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| 作者姓名： | 李蕊霞 |
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| 作者单位： | 山西经济管理干部学院(山西经贸职业学院)山西太原,030024 |
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| 摘 要： | 介绍了情感营销的内涵,分析了中国酒店业实施情感营销的必要性,讨论了中国酒店应从哪些方面做好情感营销.
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| 关 键 词： | 中国酒店业 情感营销 服务技巧 |
Talking about the Emotion Marketing in the Operation Process of Chinese Hotels |
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| LI Rui-xia.Talking about the Emotion Marketing in the Operation Process of Chinese Hotels[J].Sci-Tech Information Development & Economy,2009,19(18):129-130. |
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| Authors: | LI Rui-xia |
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| Abstract: | This paper introduces the connotations of the emotion marketing, analyzes the necessity of carrying out the emotion marketing in China's hotel industry, and discusses in what ways should Chinese hotels carry out the emotion marketing. |
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| Keywords: | Chinese hotel industry emotion marketing service skills |
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