| 基于模型的销售优化决策系统的开发及其应用 |
| |
| 引用本文： | 宋福根,马彪,陈思.基于模型的销售优化决策系统的开发及其应用[J].东华大学学报(自然科学版),2002,28(3):40-43,50. |
| |
| 作者姓名： | 宋福根 马彪 陈思 |
| |
| 作者单位： | 东华大学旭日工商管理学院,上海,200051 |
| |
| 基金项目： | 上海市教委世界银行贷款资助重点课程建设项目中的子项目 |
| |
| 摘 要： | 在市场机制逐步完善的条件下，企业间的竞争日趋激烈，主要表现在企业产品销售上的竞争，运用现代企业优化决策原理，结合计算机应用技术，开发出一套完整的，基于模型的现代企业销售优化决策系统，对竞争条件下的价格及非价格等各种促销手段运用做出快速优化决策，对提高我国企业科学决策水平，市场竞争力和经济效益有着重要的现实意义。
|
| 关 键 词： | 模型 开发 市场竞争 促销手段 组合效应 销售优化决策系统 企业 销售策略 |
Development and Application of a Model-based Sales Optimization Decision System |
| |
| Song Fugen,Ma Biao,Chen Si.Development and Application of a Model-based Sales Optimization Decision System[J].Journal of Donghua University,2002,28(3):40-43,50. |
| |
| Authors: | Song Fugen Ma Biao Chen Si |
| |
| Abstract: | Under the gradually perfect market mechanism conditions, the intense competitions among enterprises are mainly the competitions of sales of products.With the application of the principle of modern enterprise optimization decision and the help of the applied computer technology, a Model-based Modern Enterprise Sale Optimization Decision System is developed to make quick and optimized decisions for varieties of price or non price promotion under the competitions.It is of great significance to the improvement of scientifically decision making and competitive capabilities on the market and the economic efficiency. |
| |
| Keywords: | market competition promotion combination effectiveness sales optimization decision |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
