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电信业务精细化网络营销
引用本文:付宝琴. 电信业务精细化网络营销[J]. 科学之友, 2009, 0(11): 144-146
作者姓名:付宝琴
作者单位:汾阳联通分公司,山西吕梁032200
摘    要:
电信运营商面临复杂多变的市场环境,层出不穷的新技术和新产品、日趋理性和多样化的客户群要求电信运营商必须从市场发展趋势出发,推出差异化产品、细分客户分群,进一步完善营销体系,建立同业比较优势渠道,提升整体运作能力。

关 键 词:电信业务  网络营销

Marketing of the Network that the Telecommunication Service Melts Meticulously
Fu Baoqin. Marketing of the Network that the Telecommunication Service Melts Meticulously[J]. Friend of Science Amateurs, 2009, 0(11): 144-146
Authors:Fu Baoqin
Abstract:
The telecommunication operator faces the complicated and changeable market environment,new technology and new products emerging in an endless stream are more rational and more diversified Customer groups of requirement telecommunication operator is the necessary to proceed from market trend,put out the difference products,subdivide the customer to hive off,Improve the marketing system further,set up the channel of comparative advantage of the same trade or business,promote whole operation ability.
Keywords:telecommunication service  marketing of the network
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