金融危机下广州出口品牌发展战略研究

自去年全球金融风暴爆发以来，广州出口贸易受到较深层次的影响。出口型企业在金融风暴中受到严重打击。在国际营销环境复杂，不确定性风险广泛存在的情况下，通过对部分广州出口企业的实地调查，分析了在当前金融危机下．广州出口品牌发展现状及原因，并据此提出了几点发展广州出口品牌战略的建议。认为广州企业要真正“走出去”，在国际环境中抵御风险。必须推进出口品牌战略。

Research on Guangzhou Exportation Brand Strategy under Financial Crisis Circumstances

Since the global financial crisis has happened last year, Guangzhou international trade has been influenced deeply. The author of the essay thought it was necessary to enforce exportation brand strategy if Guangzhou enterprises need to go to international market, to withstand risks. A famous exportation brand is the foundation to expand the enterprises＇ scale, it is also can help enterprises to win in the international market. For this purpose, this thesis gives analyzes to current situation and reasons of the development of exportation brand in Guangzhou, and proposes pertinent suggestion on how to develop the exportation brand.