| CIS在科技期刊品牌创建中的应用 |
| |
| 引用本文： | 林志祥.CIS在科技期刊品牌创建中的应用[J].韶关学院学报,2009,30(9):166-169. |
| |
| 作者姓名： | 林志祥 |
| |
| 作者单位： | 中山大学肿瘤防治中心《癌症》编辑部,广东,广州,51006 |
| |
| 摘 要： | 品牌创建对于科技期刊的发展有重要意义,CIS在企业品牌运作中广泛应用,效果显著.探讨了科技期刊导入CIS的意义,着重分析了CIS在科技期刊品牌创建中的应用价值.
|
| 关 键 词： | 科技期刊 企业形象识别系统 品牌创建 |
The applications of CIS on creation of famous brand in sci-tech periodicals |
| |
| LIN Zhi-xiang.The applications of CIS on creation of famous brand in sci-tech periodicals[J].Journal of Shaoguan University(Social Science Edition),2009,30(9):166-169. |
| |
| Authors: | LIN Zhi-xiang |
| |
| Institution: | LIN Zhi-xiang (Editorial Department of Chinese Journal of Cancer, Cancer Center of Sun Yat-sen University, Guangzhou 510060, Guangdong, China) |
| |
| Abstract: | Creation of famous brand is important for sci-tech journals.CIS is applied on the creation of famous brand in many corporations.The paper discuss the significance of CIS applications on sci-tech journals,and analyse the value of CIS on creation of famous brand in sci-tech journals. |
| |
| Keywords: | sci-tech journals CIS famous brand |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
