| 宁夏职业体育市场运作模式的探讨——对2009年中澳篮球挑战赛银川赛场的个案研究 |
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| 引用本文： | 咸云龙,刘旭东.宁夏职业体育市场运作模式的探讨——对2009年中澳篮球挑战赛银川赛场的个案研究[J].宁夏大学学报(自然科学版),2009,30(4). |
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| 作者姓名： | 咸云龙 刘旭东 |
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| 作者单位： | 宁夏大学,体育学院,宁夏,银川,750021 |
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| 摘 要： | 运用文献资料法、问卷调查法,对中澳篮球挑战赛银川赛场现场观众基本特征进行了分析.结果显示,本次赛事现场观众中,具有学历较高、年龄较轻、男性多于女性等特点.建议赛事承办方在以后的比赛中,将学生和高学历人群确定为主要赛事营销对象,加强对赛事场馆周围30 km以内区域的密集性宣传,突出明星的宣传效应是营销的重点.
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| 关 键 词： | 宁夏 职业体育市场 运作模式 |
Analysis on the Mode of Operation of Ningxia Professional Sports Market——Case Studies on the Basketball Challenge Matches between Chinese and Australia on Yinchuan Site in 2009 |
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| Xian Yunlong,Liu Xudong.Analysis on the Mode of Operation of Ningxia Professional Sports Market——Case Studies on the Basketball Challenge Matches between Chinese and Australia on Yinchuan Site in 2009[J].Journal of Ningxia University(Natural Science Edition),2009,30(4). |
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| Authors: | Xian Yunlong Liu Xudong |
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| Institution: | Xian Yunlong; Liu Xudong(School of Physical Education; Ningxia University; Yinchuan 750021; China); |
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| Abstract: | The research methods of the questionnaire, mathematical statistics were used to analyze the basic characteristics of spectators watching Yinchuan basketball challenge matches between Chinese and Australia on the spot.The results show that the spectators possess the basic characteristics of having high educational background and being young and being more male than female.Therefore, the matching organization committee should regard the career people with high degrees and students as their main consumers for marketing in the next game; and densely put up advertisement of the game within the area of 30 km, and be given prominence to mien of the sport stars. |
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| Keywords: | Ningxia professional sports market operation mode |
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