| 考虑决策者心理行为的区间数多属性决策方法 |
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| 引用本文： | 樊治平,陈发动,张晓.考虑决策者心理行为的区间数多属性决策方法[J].东北大学学报(自然科学版),2011,32(1):136-139. |
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| 作者姓名： | 樊治平 陈发动 张晓 |
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| 作者单位： | 东北大学工商管理学院; |
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| 基金项目： | 国家创新研究群体科学基金资助项目(70721001); 国家自然科学基金资助项目(70871021,90924016) |
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| 摘 要： | 针对考虑决策者心理行为的区间数多属性决策问题,提出一种决策分析方法.首先,针对决策者参照依赖的心理行为特征,依据前景理论计算每个方案在各属性下的评价值相对于参照点的益损值,并构建益损决策矩阵;然后,考虑决策者损失规避的心理行为特征,基于TODIM方法的基本思想,计算决策者对每个方案的益损值的总体感知价值,并依据总体感知...
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| 关 键 词： | 多属性决策 区间数 心理行为 参照点 TODIM方法 |
Method for Interval Multiple Attribute Decision-Making Considering Decision-Maker's Psychological Behavior |
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| FAN Zhi-ping,CHEN Fa-dong,ZHANG Xiao.Method for Interval Multiple Attribute Decision-Making Considering Decision-Maker's Psychological Behavior[J].Journal of Northeastern University(Natural Science),2011,32(1):136-139. |
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| Authors: | FAN Zhi-ping CHEN Fa-dong ZHANG Xiao |
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| Institution: | FAN Zhi-ping,CHEN Fa-dong,ZHANG Xiao(School of Business Administration,Northeastern University,Shenyang 110819,China.) |
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| Abstract: | A method was proposed to solve the interval multiple attribute decision-making problems with the decision-maker's psychological behavior considered.In view of the reference dependence traits of decision-maker's psychological behavior,the gain or loss relative to the reference points corresponding to the consequence of each attribute in every alternative was calculated according to prospect theory,with a matrix of gain or loss built.Then,aiming at the loss aversion trait of the decision-maker's psychological... |
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| Keywords: | multiple attribute decision-making interval numbers psychological behavior reference point TODIM method |
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