| 论图书选题策划的缘起与创新路径 |
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| 引用本文： | 曾海龙.论图书选题策划的缘起与创新路径[J].重庆工商大学学报(自然科学版),2011(6). |
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| 作者姓名： | 曾海龙 |
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| 作者单位： | 重庆出版社重点图书编辑室; |
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| 摘 要： | 图书选题策划是图书市场竞争日趋激烈的条件下创新的产物,图书选题策划如何创新,结合出版实践进行了创新路径的分析。
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| 关 键 词： | 竞争 图书选题策划 创新 路径 |
Analysis on the Originality and Innovative Route about the Book Proposal |
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| ZENG Hai-long.Analysis on the Originality and Innovative Route about the Book Proposal[J].Journal of Chongqing Technology and Business University:Natural Science Edition,2011(6). |
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| Authors: | ZENG Hai-long |
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| Institution: | ZENG Hai-long(Key Books Editing room,Chongqing Publishing Group,Chongqing 400016,China) |
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| Abstract: | The book proposal is the product of innovation under increasing fierce condition of market competition.Focusing on how to make innovations in book proposal,this paper analyzes the route to follow combined with publishing practice. |
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| Keywords: | competition book proposal innovation route |
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