| 互惠营销模式探析 |
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| 引用本文： | 王福祥.互惠营销模式探析[J].南阳理工学院学报,2009,1(5):92-94. |
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| 作者姓名： | 王福祥 |
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| 作者单位： | 南阳理工学院,河南,南阳,473004 |
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| 摘 要： | 互惠营销是当前流行的营销模式，本文分析和概括了这种模式的内涵，并将其与传销模式进行比较分析，揭示了互惠营销模式的传销实质。
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| 关 键 词： | 互惠营销 营销模式 传销 |
ANALYSIS ON THE RECIPROCAL BENEFIT MARKETING PATTERN |
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| WANG Fu-xiang.ANALYSIS ON THE RECIPROCAL BENEFIT MARKETING PATTERN[J].Journal of Nanyang Institute of Technology,2009,1(5):92-94. |
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| Authors: | WANG Fu-xiang |
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| Institution: | WANG Fu-xiang ( Nanyang Institute of Technology, Nanyang 473004, China) |
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| Abstract: | The reciprocal benefit marketing is the popular marketing pattern currently. Its connotation is analyzed and summarized in this paper, and is compared with the multi-level marketing pattern in order to reveal the sense of multi-level marketing of the reciprocal benefit marketing pattern. |
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| Keywords: | Reciprocal benefit marketing Marketing pattern Multi-level marketing |
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