| 电子商务中的耐用品定价 |
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| 引用本文： | 郭哲,吴俊新,汪定伟.电子商务中的耐用品定价[J].东北大学学报(自然科学版),2006,27(2):142-145. |
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| 作者姓名： | 郭哲 吴俊新 汪定伟 |
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| 作者单位： | 东北大学,信息科学与工程学院,辽宁,沈阳,110004 |
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| 基金项目： | 国家自然科学基金资助项目(70431003)，教育部高等学校博士学科点专项科研基金资助项目(20040145009) |
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| 摘 要： | 考虑专家建议,在开放式电子商务环境下,将顾客对耐用品的价格期望和耐用品的成本考虑到耐用品定价中.针对耐用品生命周期长,产品需求依赖于时间、价格等特点,建立顾客消费的模型.在描述具体算法后,在库存和价格的约束下,以最大化网络运营商的在线收益和在线销售量为目标进行仿真计算.计算结果表明,考虑顾客期望的耐用品定价方案优于只考虑成本的耐用品定价.该定价方法为电子商务中的耐用品定价提出了一种合理的解决方案,但算法还需改进.
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| 关 键 词： | 电子商务 耐用品 顾客期望 库存 定价 |
| 文章编号： | 1005-3026（2006）02-0142-04 |
| 收稿时间： | 2005-03-30 |
| 修稿时间： | 2005年3月30日 |
Pricing Durable Goods in Electronic Commerce |
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| GUO Zhe,WU Jun-xin,WANG Ding-wei.Pricing Durable Goods in Electronic Commerce[J].Journal of Northeastern University(Natural Science),2006,27(2):142-145. |
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| Authors: | GUO Zhe WU Jun-xin WANG Ding-wei |
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| Institution: | (1) School of Information Science and Engineering, Northeastern University, Shenyang 110004, China |
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| Abstract: | By expert suggestions,durable goods should be priced considering customer expectation of price and their cost in open electronic commerce.Taking account the features of durable goods,such as long service life and time/price-dependent demand of customers,a customer consumption model was developed.Making sure the algorithms in detail,some simulations were conducted to maximize the profit and sales volume on an on-line market.The results showed that for the pricing scheme of durable goods the customer expectation model is preferable to the model only considering cost.The customer expectation pricing scheme provides a reasonable way for pricing durable goods.However it is to be improved further. |
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| Keywords: | electronic commerce durable goods customer expectation storage pricing |
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