| 名牌的传导效应 |
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| 引用本文： | 周霞,徐峰.名牌的传导效应[J].华南理工大学学报(自然科学版),1999,27(7):107-111. |
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| 作者姓名： | 周霞 徐峰 |
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| 作者单位： | 1. 华南理工大学工商管理学院,广州,510640
2. 山东工程学院 |
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| 基金项目： | 国家教委人文社会科学“九五”规划项目,华南理工大学人文社科基金 |
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| 摘 要： | 名牌效应的逐级推进与持续性是企业实施名牌战略的难题．本文运用可拓学理论对品牌的成名过程进行物元分析，运用可拓工程方法建立名牌的传导变换模型
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| 关 键 词： | 名牌 传导效应 可拓学 |
| 修稿时间： | 1998-11-20 |
STUDY ON CONDUCTION EFFECT OF THE FAMOUS BRAND |
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| Zhou Xia,Xu Feng.STUDY ON CONDUCTION EFFECT OF THE FAMOUS BRAND[J].Journal of South China University of Technology(Natural Science Edition),1999,27(7):107-111. |
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| Authors: | Zhou Xia Xu Feng |
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| Institution: | Zhou Xia;
(Faculty of Business Administration, South China Univ. of Tech., Guongzhou |
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| Abstract: | Both progressive extension of famous brand effect and its continuity are the key problems for enterprises to implement the famous brand strategy. In this paper, the extension theory is used to analyze the process in which the brand of products becomes the famous brand. The conduction transform model of the famous brand is proposed by means of the extension engineering method. |
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| Keywords: | famous brand conduction effect extension theory |
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