| 由语言与文化的互动浅谈广告创作 |
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| 引用本文： | 林海燕.由语言与文化的互动浅谈广告创作[J].长沙理工大学学报(自然科学版),2002,14(2):67-69. |
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| 作者姓名： | 林海燕 |
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| 作者单位： | 湖南轻工业高等专科学校设计艺术系,湖南,长沙,410015 |
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| 摘 要： | 语言与文化存在互动关系 ,广告语言与消费文化同样存在互动关系。广告语言反映并推动了消费文化的发展 ,消费文化塑造了广告语言的表达模式。广告创作必须遵循语言与文化的互动规律 ,准确、精炼地运用语言 ,契合主流文化的价值判断 ,同时又要充分反映区域文化的心理特征 ,使受众产生共鸣和向往
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| 关 键 词： | 语言 文化 广告语言 消费文化 互动 |
| 文章编号： | 1009-3702(2002)02-0067-03 |
| 修稿时间： | 2002年3月20日 |
Advertisement Creation Through the Interaction Between Language and Culture |
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| LIN Hai-yan.Advertisement Creation Through the Interaction Between Language and Culture[J].Journal of Changsha University of Science and Technology:Natural Science,2002,14(2):67-69. |
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| Authors: | LIN Hai-yan |
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| Abstract: | Iteraction between language and culture is ubiguitous,similarly between advertising language and consumptive culture,when advertising language reflects and further promotes the development of consumptive culture,the latter shapes the expressing pattern of the formero,Consequently,advertising creation must be in accordance with the interactive rule between language and culture.The mainstream culture,the mass cultural values and advertising creatior should also reflect the psychological qualities of regional culture in order to impress and attract passible consumers. |
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| Keywords: | language culture advertisement language consumptive culture interction |
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