| 基于ERP和CRM的中小钢铁企业销售管理系统分析 |
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| 引用本文： | 杜洋 陈雪波. 基于ERP和CRM的中小钢铁企业销售管理系统分析[J]. 鞍山科技大学学报, 2006, 29(3): 263-266 |
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| 作者姓名： | 杜洋 陈雪波 |
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| 作者单位： | 鞍山科技大学电子与信息工程学院,辽宁鞍山114044 |
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| 摘 要： | 销售管理是企业经营管理活动的重要组成部分。针对传统的销售管理模式存在的诸多弊端．从鞍山市中小钢铁企业的需求出发，提出以客户为核心，以市场为导向，将CRM理念融入ERP中的解决方案，在优化企业业务流程的基础上，分析并设计了既满足企业现时需求，又能够适应未来发展的销售管理系统。
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| 关 键 词： | 企业资源规划 企业资源管理 钢铁企业 销售管理 |
| 文章编号： | 1672-4410（2006）03-0263-04 |
| 收稿时间： | 2006-01-18 |
| 修稿时间： | 2006-01-18 |
Sales management system analysis of small and medium-sized iron and steel enterprises based on ERP and CRM |
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| DU Yang, CHEN Xue-bo. Sales management system analysis of small and medium-sized iron and steel enterprises based on ERP and CRM[J]. Journal of Anshan University of Science and Technology, 2006, 29(3): 263-266 |
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| Authors: | DU Yang CHEN Xue-bo |
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| Affiliation: | School of Electronic and Information Engineering, Anshan University of Scienceand Technology, Anshan 114044, China |
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| Abstract: | Sales management is an important constitute in enterprise management.In view of many malpractices in the traditional sales management pattern and embarking from small and medium-sized Iron and steel enterprise's demand in Anshan,a solution scheme melting CRM idea into the ERP was proposed.It takes customer as a core and market as a guide.On the base of optimizing enterprise service flow,a sale management system is designed,which can both satisfy enterprises' current needs and adapt to future developments. |
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| Keywords: | ERP CRM iron and steel enterprise sale management |
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