| 基于灰色关联度分析的北部湾海洋旅游业发展影响因素及对策研究 |
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| 引用本文： | 李燕.基于灰色关联度分析的北部湾海洋旅游业发展影响因素及对策研究[J].西南师范大学学报(自然科学版),2019,44(1):56-61. |
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| 作者姓名： | 李燕 |
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| 作者单位： | 北部湾大学经济管理学院 |
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| 基金项目： | 2017年广西科技基地和人才专项项目（桂科AD17195082）；北部湾海洋文化研究中心2016年度一般课题（2016BMCC05）；教育部规划建设发展中心西南地区旅游和健康教育扶贫实验项目（XN0302A）；2016年度教育部人文社会科学研究项目（16YJA840006）. |
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| 摘 要： | 北部湾海洋旅游资源丰富,海洋旅游业发展态势良好,但也存在海洋旅游资源开发利用不合理、旅游产品同质化等问题.该文基于灰色关联度分析,制定北部湾海洋旅游业发展对策:大力培育高质量的旅游中介企业,打造经典海洋旅游品牌,提高海洋旅游基础配套设施质量,基于游客需求设计海洋旅游产品.
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| 关 键 词： | 灰色关联度 北部湾 海洋旅游 |
| 收稿时间： | 2018/6/15 0:00:00 |
On Influencing Factors and Countermeasures of Marine Tourism in Beibu Gulf Based on Grey Relational Analysis |
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| LI Yan.On Influencing Factors and Countermeasures of Marine Tourism in Beibu Gulf Based on Grey Relational Analysis[J].Journal of Southwest China Normal University(Natural Science),2019,44(1):56-61. |
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| Authors: | LI Yan |
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| Institution: | School of Economics and Management, Beibu Gulf University, Qinzhou Guangxi 535000, China |
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| Abstract: | Beibu Gulf is rich in marine tourism resources, and it''s marine tourism is developing well, but there are also problems such as unreasonable exploitation and utilization, the homogeneity of tourism products. Based on the grey correlation analysis, the Beibu Gulf marine tourism development countermeasures has been made in this paper, with the tourism intermediary companies of high quality fostered, classic marine tourism brand created, the quality of marine tourism foundation facilities improved, and marine tourism products based on the tourist demands designed. |
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| Keywords: | grey relational analysis Beibu Gulf marine tourism |
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