| 广西区域品牌建设研究:以工业为例 |
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| 引用本文： | 唐玉生,李叶义,廖少光.广西区域品牌建设研究:以工业为例[J].广西民族大学学报,2009(2). |
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| 作者姓名： | 唐玉生 李叶义 廖少光 |
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| 作者单位： | 广西大学商学院; |
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| 基金项目： | 广西哲学社会科学“十一五”规划2006年研究课题(项目编号:06FZH002) |
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| 摘 要： | 广西区域品牌建设应根据区域品牌形成的理论和实践,结合广西的实际情况,在对区位和资源等优势资源有效整合的基础上,确定自身的优势产业,建设特色产业集群,进行产业集群间的产业链整合,形成较完整的产业链,提升产业竞争力,通过加强品牌营销,最终建设成为具有竞争优势的区域品牌。
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| 关 键 词： | 区域品牌 优势产业 产业集群 品牌营销 |
On Regional Brand Building of Guangxi:A Case Study of Industry |
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| TANG Yu-sheng,LI Ye-yi,LIAO Shao-guang.On Regional Brand Building of Guangxi:A Case Study of Industry[J].Journal of Guangxi University For Nationalities(Natural Science Edition),2009(2). |
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| Authors: | TANG Yu-sheng LI Ye-yi LIAO Shao-guang |
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| Institution: | Guangxi University;Nanning 530004;China |
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| Abstract: | This paper suggests that Guangxi should, in the light of the theories and practices in regional brand building, proceed from Guangxi's reality, determine its competitive industries by reorganizing its geographical and resource advantages, and integrate the industrial chain among different industrial clusters. By this means, a relatively complete industrial chain will be set up to upgrade its industrial competitiveness, and ultimately competitive regional brands will be built through strengthened brand marke... |
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| Keywords: | regional brand competitive industry industrial cluster brand marketing |
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