| 从社会语言学的角度看品牌名称与效应 |
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| 引用本文： | 陈蕾菁.从社会语言学的角度看品牌名称与效应[J].韶关学院学报,2010,31(5):162-165. |
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| 作者姓名： | 陈蕾菁 |
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| 作者单位： | 韶关广播电视大学,文科教研室,广东,韶关,512026 |
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| 摘 要： | 社会语言学是研究语言结构与社会语境中语言使用的一种学说,它把＂语言＂作为研究内容,考察社会对语言的影响,揭示语言的本质。品牌名称与社会语言学理论有着密切的关系,蕴含了语义预设、性别差异、社会语境等大量的社会语言学理论。
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| 关 键 词： | 品牌名称 社会语言学 语意预设 社会语境 |
On Brand Name and Its Effect from Sociolinguistic Perspective |
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| CHEN Lei-jing.On Brand Name and Its Effect from Sociolinguistic Perspective[J].Journal of Shaoguan University(Social Science Edition),2010,31(5):162-165. |
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| Authors: | CHEN Lei-jing |
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| Institution: | CHEN Lei-jing(Shaoguan Redio ＆ TV University,Shaoguan 512005,Guangdong,China) |
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| Abstract: | Sociolinguistics is the study of language use including language structure and social context.It studies‘language’ as its target to investigate the social impact on languages and reveals the essence of languages.Thus,brand names are closely related to the theories of sociolinguistics.It seems the brand name is just a simple word or a phrase;actually it contains the theories of semantic presupposition,gender differences,social context and etc.from the perspective of sociolinguistics. |
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| Keywords: | brand name sociolinguistics semantic presupposition gender differences social context |
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