论培训品牌的塑造——以胜利油田胜利采油厂职工培训学校为例

以胜利采油厂职工培训学校为例,介绍了其品牌形象的塑造,指出塑造品牌形象、建立高素质的师资队伍以及丰富品牌内涵,是品牌培训的核心内容。

Discussion on the Building of Training Brand——Taking the Employee Training School of Shengli Oil Extraction Plant of Shengli Oilfield as an Example

Taking the Employee Training School of Shengli Oil Extraction Plant as an example, this paper introduces the building of brand image, and points out that creating the brand image, constructing the team of high-quality teachers and enriching the brand connotation are the core contents of the brand training.