我国中小企业网络营销现状及应对策略

我国越来越多的中小企业采取网络营销的方式进行营销活动,增强自己的市场竞争优势,但也存在诸多问题。为此,我国中小企业应加强网络营销意识,优化网站建设,加强网络营销专业人才的培养。同时,政府还应通过法律法规来完善和保障我国中小企业的网络营销。

The present situation and countermeasure analysis about the network marketing of Chinese small and medium-sized enterprises

In China, more and more small and medium enterprises take the network marketing to do marketing ac- tivities, to enhance their market competitive advantage, but also put in a lot of problems. For this, chinese small and medium - sized enterprises should strengthen the awareness of network marketing, optimize network website construction, and strengthen the professional training. At the same time, the government should also through laws and regulations to improve and protect our country small and medium -sized enterprise network marketing.