基于重心模型的浙江省入境旅游市场的地域结构变动分析

以1996-2010年浙江省入境旅游市场为研究对象,利用重心模型分析了15年间入境旅游客流重心和旅游外汇收入重心的变动轨迹和两轨迹的对比关系.结果显示：两类重心位置明显偏东偏北,并且呈现＂南移＂、＂东西向波动变化＂的移动特征,而旅游外汇收入重心较入境旅游客流重心更偏南、稍偏西.这表明,浙江省东北部地区入境旅游经济发展整体优先于南部地区而入境旅游消费不如南部地区均衡,在政府政策和旅游基础设施等因素的综合作用下,南部地区乃至西南地区发挥＂后发优势＂,使得两类重心呈现＂南移＂特征.

Study on the regional structure change of inbound tourism in Zhejiang province based on the gravity model

It was focused on the inbound tourism in Zhejiang province from 1996 to 2010.The changing routine of the gravity center of both inbound tourists and inbound tourist income from 1996 to 2010 were analyzed by using the gravity model.The results indicated that,two kinds of gravity centers were in the northeastern area of Zhejiang,and shifted southwardly and between east and west.On the other hand,the gravity center of inbound tourist income was located in the south and west of that of inbound tourists.It showed that,the northeastern area had advantage of developing inbound tourism while had disadvantage of the inbound tourist consumption.However,owning to the government policy and tourism facilitating equipment,the south area especially the southwest area,would play a potential role in the inbound tourism,which would make the gravity centers of both kinds shift southwardly.