信息技术初期接受扩展模型及其实证研究

在技术接受模型(TAM)以及有关信息技术采纳方面的其他研究成果基础上,提出了一个在中国环境下针对使用者信息技术初期接受的扩展模型,并使用该模型,在某商学院内,针对本科新生对某英语电子学习系统的初期认知和接受情况进行了问卷调查.根据回收的121份有效问卷,利用结构方程模型统计方法,对该信息技术初期接受扩展模型进行了实证检验.分析结果表明,模型中提出的多数因素对使用者的近期使用意图和远期使用意图有着直接或间接的显著影响,该模型对于个人用户初期信息技术采纳行为具有较好的解析作用.在此基础上,可展开跨时间维度的纵向跟踪调查.

Extended Information Technology Initial Acceptance Model and Its Empirical Test

Based on the literature on the Technology Acceptance Model(TAM) and related efforts in technology adoption research,this paper proposed an extended model for analyzing initial IT acceptance behavior of Chinese users.To empirically test the model,we conducted a survey regarding the recognition and adoption of an English e-learning system in the freshmen of a business school.Results from structured equation model(SEM) analyses illustrated that most of the factors in the proposed model have direct or indirect significant influence on both short-term and long-term intention of use.Therefore,it was demonstrated that the model possesses the ability to interpret the initial IT acceptance behavior of individual Chinese users.Grounded on the results,future work will be focused on longitudinal studies.