| 试论现代包装设计中空白空间对消费心理的影响 |
| |
| 引用本文： | 邹克瑾,吴广辉.试论现代包装设计中空白空间对消费心理的影响[J].长春大学学报,2010(11):110-111. |
| |
| 作者姓名： | 邹克瑾 吴广辉 |
| |
| 作者单位： | [1]吉林工程技术师范学院艺术学院,吉林长春130052 [2]长春大学美术学院,吉林长春130022 |
| |
| 基金项目： | 吉林省教育厅“十一五”社会科学研究项目（吉教科文合字「2009」第230号） |
| |
| 摘 要： | 包装设计是商品与消费者交流的重要媒介,具有商业和艺术的双重特性,包装设计中空白空间的应用在一定程度上影响着消费心理,空白空间的简约通透突出包装中心主题;雅致大方彰显包装视觉奢华;＂有＂＂无＂相生体现包装文化思想。空白空间内在丰盈和外在虚无的艺术特质,带给消费者探索、思考、认知、识别的心理求证里程。
|
| 关 键 词： | 包装设计 空白空间 消费心理 |
An analysis on the influences of blank space on consumption psychology in modern packaging design |
| |
| ZOU Ke-jin,WU Guang-Hui.An analysis on the influences of blank space on consumption psychology in modern packaging design[J].Journal of Changchun University,2010(11):110-111. |
| |
| Authors: | ZOU Ke-jin WU Guang-Hui |
| |
| Institution: | 1.Art Institute,Jilin Teacher＇s Institute of Engineering and Technology,Changchun 130052,China;2.College of Fine Arts,Changchun University,Changchun 130022,China) |
| |
| Abstract: | Packaging design,with dual characteristics of business and the arts,is an important medium for communication between goods and consumers.The application of blank space in packaging design,to some extent,affects consumers＇psychology.The simplicity highlights the central theme,elegance displays the visual luxury and the intergeneration of being and nonbeing reflects cultural thought in packaging design.The artistic natures of internal abundance and external emptiness lead consumers to explore,think,perceive and identify. |
| |
| Keywords: | packaging design blank space consumption psychology |
| 本文献已被 维普 等数据库收录！ |
|
