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减肥训练营的建立及其组织相关因素的分析
引用本文:王永刚,张智刚,赵瑞鑫,徐成立.减肥训练营的建立及其组织相关因素的分析[J].南京体育学院学报(自然科学版),2012,11(3):46-48.
作者姓名:王永刚  张智刚  赵瑞鑫  徐成立
作者单位:华中师范大学体育学院,湖北武汉,430079
摘    要:肥胖已被公认为一种全球性流行性疾病,减肥已经成为一种热潮,作为一种新型的体育产业,减肥训练营迎合了市场发展需求。运用文献资料、逻辑分析等研究方法,在审视当前减肥现状的基础上,从减肥训练营的概念入手,探讨其建立的可行性与必要性。并从科学锻炼与合理饮食两方面对减肥训练营的组织模式进行了探索,最后从教练团队、锻炼内容、锻炼方法、营销战略、服务质量等几个方面探析了其成功组织的相关影响因素,旨在为减肥训练营的开展提供可行性参考。

关 键 词:肥胖  减肥训练营  组织模式  相关因素

Related Factors Analysis of Establishing and Organizing Training Camp of Reducing Weight
WANG Yong-gang,ZHANG Zhi-gang,ZHAO Rui-xin,XU Cheng-li.Related Factors Analysis of Establishing and Organizing Training Camp of Reducing Weight[J].Joournal of Nanjing Institute of Physical Education:Natural Science,2012,11(3):46-48.
Authors:WANG Yong-gang  ZHANG Zhi-gang  ZHAO Rui-xin  XU Cheng-li
Institution:Institute of Physical Education,Central China Normal University,Wuhan 430079,China
Abstract:Obesity has been recognized as a global epidemic disease,weight loss has become a craze,training camp of lose weight as a new type of sports industry to meet the market demand.Using the methods of literature research and analyze method,according to the actual needs of exercise to lose weight,from the scientific exercise and diet two sides to explore the organization mode of training camp of reducing weight,analysis its feasibility and necessity of establish,Related factors Analysis of Organizing Training Camp of Reducing Weight from the coaching staff,training content,training methods and marketing strategies those aspects,and provide feasible reference of establish training camp of reducing weight.
Keywords:obesity  training camp of reducing weight  organization mode  related factors
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