2014年青奥会与南京市体育旅游的互动研究

随着国内外体育旅游的不断发展以及体育赛事对举办地旅游推动作用的日益凸显,举办大型赛事已经成为各国、各城市提升旅游品牌形象的重要历史机遇。近年来,我国体育旅游逐渐兴起与举办大型体育赛事的日益频繁,尤其是2008年北京奥运会的举办,掀起了我国大型体育赛事旅游发展的热潮。而2014年南京青奥会将是继北京奥运会之后的又一次国际性赛事,对南京的体育旅游发展来说将是很好的契机。本文通过分析大型赛事对体育旅游的影响及南京体育旅游资源的优势,结合南京实际情况提出可行性方案,以期为南京体育旅游的发展提供一些参考。

Research on the Interaction of the 2014 Youth Olympic Games and the Nanjing Sports Tourism

With the continuous development of sports tourism at home and abroad as well as sporting events has become increasingly prominent role in promoting host tourism,organizing events has become the countries,cities important historical opportunity to enhance the tourism brand image.In recent years,China’s sports tourism is gradually on the rise and hosting major sports events have become increasingly frequent,especially in the 2008 Beijing Olympics,setting off the boom of the tourism development of major sports events.The 2014 Youth Olympic Games will is another international event after the Olympic Games in Beijing will be a good opportunity for the development of sports tourism in Nanjing.In this paper,the analysis of large-scale events sports tourism and sports tourism resources in Nanjing advantage,combined with the actual situation of the Nanjing feasibility of the program in order to provide some reference for the development of sports tourism in Nanjing.