| 杭州旅游地形象与游客心理认知的关系研究 |
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| 引用本文： | 张彬.杭州旅游地形象与游客心理认知的关系研究[J].中国西部科技,2012(4):75-77. |
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| 作者姓名： | 张彬 |
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| 作者单位： | 浙江科技学院科技处,浙江 杭州 310023 |
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| 基金项目： | 杭州市哲学社会科学常规性规划课题资助（C09SH17）. |
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| 摘 要： | 本文运用自编的"旅游目的地形象评价调查问卷",调查游客对杭州旅游目的地形象的评价。从认知心理学视角分析旅游消费行为,探讨认知形象形成的心理学机制及影响因素。在此基础上结合杭州的实例,着重从认知心理方面分析评价杭州的旅游地形象,并据此提出杭州旅游地认知形象构建与发展的构想。
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| 关 键 词： | 旅游地形象 心理认知 杭州 |
A Study on the Tourism Destination Image of Hangzhou from the Cognitive Psychological View |
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| ZHANG Bin.A Study on the Tourism Destination Image of Hangzhou from the Cognitive Psychological View[J].Science and Technology of West China,2012(4):75-77. |
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| Authors: | ZHANG Bin |
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| Institution: | ZHANG Bin (Department of Science and Technology ,Zhejiang University of Science and Technology, Hangzhou,Zhejiang 310023,China) |
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| Abstract: | We investigated the tourists＇evaluation of tourism destination images of Hangzhou by the self-made questionnaire.The consumption behavior was assessed with the view of psychology, and the forming of the destination＇s image was analyzed by the cognitive theory. As an example, the author gave a psychological analysis on the cognition image of Hangzhou,and put forward the measures for the construction of the city＇s image. |
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| Keywords: | Tourism destination image Psychological cognition Hangzhou |
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