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记者意识之于节目主持人传播
引用本文:胡永彩.记者意识之于节目主持人传播[J].大理学院学报,2009,8(1).
作者姓名:胡永彩
作者单位:云南师范大学文学与新闻传播学院,云南昆明,650222
摘    要:节目主持人作为媒介意志的体现者,公众代言人,在媒介、受众乃至社会之间起着举足轻重的桥梁作用.随着主持人节目内容和形式的日趋丰富,主持人风格要求日趋多样化.集记者、主持人角色于一身,采、编播合一的记者型主持人越来越受到观众的认可和青睐.探析节目主持人的角色定位、记者意识以及在节目制作与传播中的表征和意义.具有深厚素养和现代观念的记者型主持人是媒介与受众的双重选择.

关 键 词:节目主持人  记者意识  表征  意义

A Reporter's Awareness Vs a Program Anchor
HU Yongcai.A Reporter''''s Awareness Vs a Program Anchor[J].Journal of Dali University,2009,8(1).
Authors:HU Yongcai
Institution:College of Literature and News Communication;Yunnan Normal University;Kunming;Yunnan 650222;China
Abstract:A program anchor embodies the will of the media and the public and plays an important role as a bridge between the media and the audience or even the society.As the program's content and form become increasingly diverse,the anchor's style is also expected to be more colorful.This paper explores how an anchor should perform his or her work so as to meet the needs of the audience and society.
Keywords:anchor  reporter's awareness  characterization  significance  
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