| 媒介经营的萌蘖——晚清时期《申报》的市场定位分析 |
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| 引用本文： | 肖燕.媒介经营的萌蘖——晚清时期《申报》的市场定位分析[J].邵阳高等专科学校学报,2008(3):174-176. |
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| 作者姓名： | 肖燕 |
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| 作者单位： | [1]长沙民政职业技术学院文法系,湖南长沙410004 |
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| 摘 要： | 在强调媒介营销至上的当下，媒介的市场定位是现代媒介经营的首要环节。本文试图通过对晚清时期《申报》的个案研究，具体分析读者定位与内容定位在《申报》经营中的重要作用，以期对现代报业的发展提供借鉴作用。
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| 关 键 词： | 媒介经营 市场定位 都市化 本土化 |
The Newly Sprouts of Media Marketing --On the Market Position Analysis of Shenboo in the Late Qing Dynasty |
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| XIAO Yan.The Newly Sprouts of Media Marketing --On the Market Position Analysis of Shenboo in the Late Qing Dynasty[J].Journal of Shaoyang College,2008(3):174-176. |
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| Authors: | XIAO Yan |
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| Institution: | XIAO Yan (Literature and law Department of Changsha Social Work College, Changsha Hunan 410004 ) |
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| Abstract: | While stressing the supremacy of the current media marketing, the media market positioning is the first and foremost step of modern media business. Through the method of case study, this paper attempts to specifically analyse the important roles of readers positioning and content positioning in the Newspaper operation of Shenbao, in order to provide reference to modern newspaper development. |
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| Keywords: | media marketing market position urbanizatio localization |
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