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| 齐齐哈尔市体育彩票彩民的消费行为调查分析 | |
| 引用本文： | 王巍,姜联合,杨海波.齐齐哈尔市体育彩票彩民的消费行为调查分析[J].高师理科学刊,2008,28(6). |
| 作者姓名： | 王巍 姜联合 杨海波 |
| 作者单位： | 1. 齐齐哈尔大学,体育学院,黑龙江,齐齐哈尔,161006 2. 齐齐哈尔市第一中学,黑龙江,齐齐哈尔,161005 3. 齐齐哈尔大学体育学院 |
| 摘 要： | 通过问卷调查和数理统计等方法对齐齐哈尔市体育彩票彩民的消费行为进行了调查分析.结果表明,齐齐哈尔市体育彩票主要的消费群体是年龄在20～40岁之间,文化程度为初、高中和大专,收入在中等偏下的人群.体育彩民的消费心理趋于理性,齐齐哈尔市体育彩票业有良好的市场前景. |
| 关 键 词： | 体育彩票 彩民 齐齐哈尔 |
Investigation on consumption behavior of sports lottery player in Qiqihar |
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| WANG Wei,JIANG Lian-he,YANG Hai-bo.Investigation on consumption behavior of sports lottery player in Qiqihar[J].Journal of Science of Teachers＇College and University,2008,28(6). | |
| Authors: | WANG Wei JIANG Lian-he YANG Hai-bo |
| Abstract: | Through using the method of questionnaier investigation and mathematical statiscs,made investigation on consumption behavioe of sports lottery player in Qiqihar.The result show that the major group of consumer is the person aged at 20～40,middli and high education background,salary below average.Lottery player's consuming mind is comparatively mature.Sports lottery in Qiqihar has a better market. |
| Keywords: | sports lottery lottery player Qiqihar |
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