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| 哈大齐工业走廊区域品牌建设探析 | |
| 引用本文： | 邬德林,顾金兰. 哈大齐工业走廊区域品牌建设探析[J]. 大庆师范学院学报, 2010, 30(5): 27-30 |
| 作者姓名： | 邬德林 顾金兰 |
| 作者单位： | 大庆师范学院,现代营销管理研究中心,大庆,163712 |
| 基金项目： | 黑龙江省哲学社会科学研究规划项目，黑龙江省教育厅人文社会科学研究项目，大庆师范学院社会科学青年基金 |
| 摘 要： | 哈大齐工业走廊作为黑龙江省最具发展潜力的地区,应借鉴发达地区区域品牌建设的成功经验,树立区域品牌意识,优化区域品牌发展环境;识别优势资源,合理规划定位区域品牌;加快产业升级的步伐,发展产业集群,培育区域品牌;开展区域营销,提升区域整体形象,发挥区域品牌效应,从而实现区域经济的跨越式发展。 |
| 关 键 词： | 哈大齐工业走廊 产业集群 区域品牌 区域营销 |
Discussion and Analysis on the Construction of Regional Brand in Harbin-Daqing-Qiqihar Industrial Corridor |
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| WU De-lin,GU Jin-lan. Discussion and Analysis on the Construction of Regional Brand in Harbin-Daqing-Qiqihar Industrial Corridor[J]. Journal of Daqing Normal University, 2010, 30(5): 27-30 | |
| Authors: | WU De-lin GU Jin-lan |
| Affiliation: | WU De-lin,GU Jin-lan(Modern Marketing Center,Daqing Normal University,Daqing,Heilongjiang 163712,China) |
| Abstract: | As the most potential developing region in Heilongjiang province,Harbin-Daqing-Qiqihar industrial corridor should learn the successful experience of building regional brand from developed areas,establishe a regional brand awareness,optimize the development environment of regional brand,identify resources,speedup the pace of industrial upgrade,develop industrial clusters,foster regional brands,carry out regional marketing,and enhance the overall image of the region and brings into playing the effects of regi... |
| Keywords: | Harbin-Daqing-Qiqihar industrial corridor industrial clusters regional brand regional marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |