| 多元化战略在提升企业核心竞争力中的作用 |
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| 引用本文： | 李南文.多元化战略在提升企业核心竞争力中的作用[J].衡阳师专学报,2010(5):64-67. |
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| 作者姓名： | 李南文 |
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| 作者单位： | 湖南第一师范学院,湖南长沙410205 |
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| 摘 要： | 多元化战略是从20世纪60年代起风靡全球的企业成长战略,在企业战略管理中占有重要地位。它在增强企业创新能力、市场营销能力及企业资源整合能力等方面发挥着重要作用。基于核心竞争力的多元化战略的有效实施在于正确选择战略实施的时机,准确定位战略实施的行业领域,精确把握多元化的程度。
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| 关 键 词： | 企业管理 多元化战略 核心竞争力 |
The Role of Diversify Strategy in Promoting Enterprises Key Competitive Power |
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| LI Nan-wen.The Role of Diversify Strategy in Promoting Enterprises Key Competitive Power[J].Journal of Hengyang Normal University,2010(5):64-67. |
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| Authors: | LI Nan-wen |
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| Institution: | LI Nan-wen(Hunan First Normal University,Changsha Hunan 410205,China) |
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| Abstract: | Diversify strategy is a growing up strategy for enterprises which was fashionable in the 1960s and it takes a crucial position in enterprises strategic management.It played a very important role in increasing the ability of enterprises creative,market sale and resources arrangement.The effective implement of the diversify strategy lies in choosing correctly the time,locating precisely the areas of business and holding accurately the extent of diversify. |
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| Keywords: | enterprises management diversify strategy key competitive power |
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