| 英语广告中修辞的运用 |
| |
| 引用本文： | 张立丽.英语广告中修辞的运用[J].衡阳师专学报,2010(2):148-150. |
| |
| 作者姓名： | 张立丽 |
| |
| 作者单位： | 湖南文理学院外国语学院,湖南常德415000 |
| |
| 摘 要： | 在英语广告中,常常使用多种修辞手段：明喻、暗喻、拟人、双关、重复、排比、对比、头韵、尾韵、提喻、换喻、仿拟、对偶等。广告,需要修辞,修辞可增加广告吸引力。
|
| 关 键 词： | 英语 广告 修辞 |
On the Use of Rhetoric in English Advertisements |
| |
| ZHANG Li-li.On the Use of Rhetoric in English Advertisements[J].Journal of Hengyang Normal University,2010(2):148-150. |
| |
| Authors: | ZHANG Li-li |
| |
| Institution: | ZHANG Li-li (Foreign Languages College, H unan University of Arts and Science, Changde H unan 415000, China) |
| |
| Abstract: | In English advertisements, we often use many kinds of figures of speech： simile, metaphor, persinification, pun, repetition, parallelism, contrast, alliteration, rhyme, synecdoche, metonymy, parody, antithesis etc. Good advertisements need rhetoric, and rhetoric can add attraction to advertisements. |
| |
| Keywords: | English advertisement rhetoric |
| 本文献已被 维普 等数据库收录！ |
|
