京津地区公众对湿地感知情况的调查研究

近年来,湿地旅游作为一种新兴的旅游形式发展迅速,但公众对湿地、湿地旅游等的认识存在着一定的差异.本文在北京、天津两个城市就公众对湿地的感知情况进行了问卷调查,并采用单因素、多因素方差分析法,对京津两地的公众湿地感知差异及影响因素进行分析,研究结果表明,京津地区公众湿地感知不存在显著差异,不同社会特征、不同旅游经历和不同消费特征的公众湿地感知存在显著差异.应加强宣传,拓宽销售渠道,适度开发和合理保护,促进京津两地公众对湿地的感知.

The Investigation of Public Perception of Wetlands in Beijing and Tianjin Areas

Wetland tourism has developed rapidly as a new form of tourism.But people have different cognitions on wetlands and wetland tourism.This study was conducted at different spots in Beijing and Tianjin by distributing questionnaires.The data were analyzed using one-way ANOVA,MNOVA.The result indicated the people’s perception of wetlands was not obviously affected by the factors of areas and ages while was significantly influenced by differences of sexes,educational background,occupations,incomes,visiting experiences,channels and expenses.The paper also suggests some advices including proposing publicity,expanding sales channels,and developing an appropriate and reasonable protection of a series of recommendations.