论包装设计的情感化

超市的出现使得包装成为沟通产品和消费者的重要桥梁,随着市场商品经济的发展与成熟,消费群体的细分,产品的包装情感化设计已成为重要的营销手段之一。作者从心理学与生理学、社会与时代的背景、个人的价值观与社会的核心价值观以及消费与市场等角度等对包装的情感化问题进行分析。

On the Humanization of Package Design

The appearance of the supermarket has made package an important way of building bridges between products and consumers. As the development and mature of market economy and the division the consumers, the humanization of package design has become one of the most important marketing strategies for products. This essay is to analyze the humanization of package design from the aspect of psychological and physical terms, social and time background, individual and social values as well as markets and consumers.