山东省诸城市旅游发展问题研究

鉴于诸城市目前旅游业发展过程中存在的诸多问题以及现有研究成果较少的矛盾，本文在实地调研、文献分析的基础上，应用区域旅游发展战略理论，对该市旅游发展的潜在优势、发展现状、存在问题与发展机遇、旅游产业定位与发展目标预测、宏观布局结构与景点功能分区、旅游产品设计与特色项目开发、开发实施对策与导向政策建议等六个问题进行了分析论证，以期能为诸城市旅游发展的宏观决策提供一些参考。

The Study on the Problems of Touristm Development in Zhucheng of Shandong

Seeing that the contradictions of a great deal of problems existing and less research results in the evolution of touristm industry of Zhucheng at present, this article uses the development strategical theory of regional tourism on the basis of the thing that the investigation on the spot and the research of the documents, and analysises six questions ,such as the potential advantages to this travel development, current situation of the development, existing problems and opportunities for developments, the industry reservation of travel and predict of the development goal, the structure of the overall arrangement and function division of the scenic spots , the design of tourist products and development of characteristic projects, the implement countermeasures of development and the leading policy recommendations, ect.. It expects to offer some references for the overall policy of touristm developing in this city.