| 商务英语专业体裁能力培养刍议 |
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| 引用本文： | 陈丽芳,;张新红.商务英语专业体裁能力培养刍议[J].莆田高等专科学校学报,2014(4):76-80. |
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| 作者姓名： | 陈丽芳 ;张新红 |
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| 作者单位： | [1]莆田学院外国语学院,福建莆田351100; [2]广东外语外贸大学商英学院,广东广州510420 |
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| 基金项目： | 福建省教育科学“十二五”规划课题（FJJKCG13-187） |
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| 摘 要： | 指出商务英语专业培养的最核心能力应该是跨文化商务情景中基于体裁的商务英语话语能力,结合商务英语专业的特殊性,从商务英语教学的现状剖析学生商务专业体裁能力薄弱的原因,针对原因,提出提升商务英语专业学生的专业体裁能力的策略。
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| 关 键 词： | 商务英语 体裁能力 跨文化 交际 |
Cultivation of Professional Genre Competence for Business English Students |
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| Institution: | CHEN Li-fang, ZHANG Xin-hong (1. Foreign Language Institute, Putian University, Putian Fujian 351100, China; 2. School of English for International Business, Guangdong University of Foreign Studies, Guangzhou Guangdong 510420, China ) |
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| Abstract: | This paper points out that the core competence for Business English students to develop is the genre-based discursive com petence. Concerning the particularity of Business English as a major, it further probes into the problems existing in current Business English teaching practice, which may have been hindering students＆#39; development in their genre competence. Finally it proposes some tentative strategies in a view to better cultivate students＆#39; genre-based discursive competence and generally enhance their intercultural professional communicative competence. |
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| Keywords: | B usiness E nglish genre com petence inter-cultural com m unication |
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